In today's multicultural society, it's no longer enough to present future colour trends without taking their context into consideration.

Environmental concerns still dominate on a global level. The holes in the Arctic ozone layer are the largest they have been since the 80s. If global legislation continues to evolve to stem environmental decline, this will have a greater influence on new builds and commercial projects. And while global travel has increased in affordability, an underlying concern of instability remains with the modern traveller. We anticipate that there will be further growth in the boutique and bespoke travel industry as consumers continue to look at their country's own travel options. Socially, we are witnessing the birth of new areas of increased wealth. China, Russia, Brazil and India are hotbeds of renewed spending and fresh attitudes to wealth. These newly moneyed individuals are unabashed in their spending habits and open displays of wealth are frequent; fusing Western influences with regional cultural references. Galleries, museums and other cultural media will continue to experience booming attendance figures bringing with it increased cultural and artistic awareness; everybody wants to show creative intelligence as well as intellect.

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